As Social Chain’s Strategy Director, Mike oversees the Content, Paid Media and Data and Insights departments of the agency. After joining Social Chain in early 2016 initially as Head of Social Media Management, Mike has been a leading member of the team responsible for delivering successful campaigns with brands such as Superdry, UFC, Coca-Cola and Thomas Cook. With over 8 years’ of agency experience and 6 years specialising in social media, prior roles have seen him develop award winning social strategies for brands including HARIBO, Lucozade and Ribena.
Attention Please! How to create content that cuts-through in a world of discretionary consumption.
We’re now two decades in to the ‘digital age’ and the only constant is change. Changing platforms, changing legislation, changing content trends but most importantly changing consumer habits. In 2020 we’ve reached a peak of 40 zettabytes of digital data, two thirds of which is digital content. As the volume of content increases, brands, businesses and creators face the challenge of not only reaching users, but standing out amongst the crowded content eco-system. Skippable ads, scrollable feeds and increased scrutiny around privacy all create barriers, but these barriers can be overcome. Join Social Chain’s Strategy Director Mike Blake-Crawford as he dissects the content landscape and outlines the new rules of engagement as we enter a new decade.